Welcome to TOBS Accommodations Norwich

Thank you for visiting our website, we hope it entices you to visit us and to explore the beautiful Norfolk soon!

We are a dedicated team who work like a family – Marina, Laura, Jess, Anand and me

 A few years back, I decided that I would jump into the world of property development. Following many long, hard years at work, and then property development, now managing many long-term tenants across 4 cities, decided to operate short term lets in the Fine City of Norwich. With my engineering and Management background, which helped in systemising process and surround myself with the best team, bought a Bike Shop with ancillary units in Norwich. I know the city well having worked with major financial institutions as an IT Consultant there since 2000.

Till date. Anand and I, think Norwich is the best place for kids with the whole of the Norfolk coast and the various Kids attractions all within 30 min to 45 min drive.

I have now given up the 9-5, while Anand pursue his job, occasionally helping me operate The Old Bike Shop Accommodation in Norwich (Company name: Sterling Serviced Apartments Ltd)

Having raised our family and worked in Norwich we realised that the accommodation that we offer need to be varied and tailored for both business and leisure. We can say with hand on heart that the safety and care of our guest is paramount to us.

This property was a mid-19th century building which has been operating as a bike shop since 1890, before which it used to be a corner shop. We did uncover a wall with posters of Gravy, during renovation. The previous owners had bought the shop from a Raleigh dealer. It traded under the name Streetlife and was one of the prestigious hangouts for all cyclist enthusiasts.

Which is why, we have taken the bike theme inside. When we were developing, the fitter, the electrician, one of the sales agents, our interior designer and later a social media marketer, had all bought their bikes from this shop. We kept referring this to The Old Bike shop for months and when we wanted to name the Serviced accommodation, we could not call it anything else.

As a family run company, we value you booking directly with us and know it’s the experiences that make your stay that extra special. 

We cannot wait to host you!

Geetha Murugesan

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What can we do for you?

Our team love and are passionate about what they do. We get excited every time we see the joy in our guest faces followed by the wonderful reviews they leave us. 

We look forward to welcoming you to Norwich's best accommodation for short stays.

Our Mission is to provide affordable comfortable accommodation for those visiting the Norfolk area and to help you experience the best of what Norfolk can offer. We have many repeating corporate guests and contractors who have stayed with us and never prefer Hotels. We also have weekend leisure guests who want to explore Norwich.

We support local business ( a large catering business, a few bakeries, a local chef, an e-bike provider, a local professional photographer and a few others ) who have readily agreed to offer their service to our guest for a small discount or offer more value.

With the current threat of infection, we take utmost care and have a strict cleaning regime Where prior to CoVid days we used to change pillow covers and duvet covers, we now change the pillows and the duvets when guests’ check-ins are within a day window. We want to be the best family-run short stay accommodation in the county by providing everything a guest would need! We ensure you can have a small treat and can make a cup of tea the moment you walk in… or shower after a long journey using our fresh clean towels and toiletries provided. If you want to make a quick breakfast or cook dinner, you will find our large kitchen well catered for that.

If you have any pre-booking queries, please get in touch as we’ll be delighted to hear from you and glad to help.

We pride ourselves in providing an enjoyable, hassle free stay and love hearing back from our satisfied guest.

Happy Customer Reviews

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“I booked a number of The Old Bike Shop rooms for colleagues who needed somewhere safe and clean to stay during their work away from home during the pandemic. Geetha was an impeccable host and the accommodation exceeded our expectations. The location was great (near to town and just opposite one of the best pubs in the city). I would highly reccomend! ”

—Sian O'Niall, Guest

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“Great location, next to town, super clean, all new and fresh.

Communication was easy and we were received and settled very well. Alsoo just next to the famous (awarded many times the best pub in the UK) Fat Cat and to the Woolf and social, hands down the best restaurant in Norwich (also multi award winning). ”

— Filipe, Guest